Make it stand out.
Showcasing your brand is important. Keeping a consistent feel is just as important.
My goal is to always make unique brand identifiers that work for my clients.
If its a standalone or large collaboration, keeping the look fresh is important. Adding variety while staying within the brief’s parameters matters.
Appropriate placement matters.
Even if your brand is not biggest thing being showcased, visibility matters. It’s important to show case you without overextending or offending anyone else.